My craft is not a job which I can clock off from. It is an extension of myself, an appendage which breathes & sleeps with me. I don't abide by the time constraints of designing in seasons. Collections are released as & when they are ready not because Fashion Week is fast approaching. I’m not a machine & only one person. The creative process should not be dictated by deadlines that are only in place to supply a demand. This is what separates artist from producers of consumer goods.
My website is designed to display past work as an archive of fashion artefacts in atmospheric editorials rather than a cemetery of season passed. I won’t be told when my work starts & ceases to be relevant. I will not take part in an industry that confirms the belief that the ideas we bring to life have sell-by dates or rendered obsolete every couple of months to make way for newer things to consume.
I sleep sound in the knowledge that each piece is individually hand made for a specific person & designed to be hard wearing so you only need to buy them once. I want them to be enjoyed for an indefinite length of time the way a piece of art or sculpture is, merging the worlds of the beautiful & functional.
I celebrate humans of all descriptions & consider all my work non binary. I aim to offer a personal approach to fashion & encourage you to work with me to make you a one of a kind, perfect fit. Salvaged leather is used wherever possible. There is no stock waiting to be distributed. All off cuts & sample hardware are used to make smaller accessories. By actively boycotting ‘throw-away’ culture & focusing on made to order I hope to inspire change in the way we have been taught to desire things. I want my pieces to out live you, to be handed down & reused.
I want people to make informed, conscious decision on what they purchase. To buy things because they need them, love them will continue to wear them for a lifetime. Know yourself & use this strength to buy things uninhibited from the pressure of trend based fashion. This is how you regain control from a colossal machine, by ceasing to feed it. Free yourself from the production line of mass consumerism because your value is so much greater than what you own.
Gabriella Marina Gonzalez is a London based fashion designer specialising in handmade accessories & footwear. The Miami native graduated from Central St Martins Women’s Wear in 2009. Gonzalez’s early works consisted of armouresque leather & shredded handmade yarns that she knitted, knotted & crocheted to create intricately detailed jumpers & gowns. SHOWstudio described her graduate collection as: ‘Savage buckled harnesses, zippered leathers & hefty cobweb mohair that looked as if they had been knitted on a couple of broomsticks.’ Gonzalez was picked up by visionary store Machine-A shortly after & launched her career focusing on unconventional luxury leather goods. Gabriella’s designs are characterised by an inventive boldness, which invites closer inspection. She has a strong artistic interest in evoking atmosphere & emotion through her creations. This is often achieved by immersing the wearer in a narrative, conjuring a sense of character & experiences. For this reason, Gabriella’s work has become a desirable choice for costume & editorial, working with names like B.Akerlund, Karl Lagerfeld, Edward Enninful, Alister Mackie, Hedi Slimane, Craig McDean, & Nick Knight. Her work has appeared in publications such as AnOther Magazine, Hunger, Elle, Harper Bazar & L’Officiel. Finally her work has been displayed at the MoBA museum of modern art in Arnhem & the Victoria & Albert Museum.
PRESS RELEASE: SLOW RELEASE | HEAVY HARDWARE
Gabriella Marina Gonzalez has launched a new website, releasing two collections: Slow Release & Heavy Hardware. While Slow Release merges the worlds of beauty & functionality, Heavy Hardware provides a collection of timeless, staple accessories for everyday wear. Both collections are custom fit to order & showcase statement accessories that are designed to be hard wearing without compromising their luxury.
After a complete stylistic departure in her previous collections, Slow Release sees Gonzalez returning to her roots, showcasing her skills in the traditional leather work for which she is reputed to create a thoughtfully designed 18 piece collection of multi functional accessories. Combining detailed finishes with a nod to the sculptural fashion artefact of her early works, this collection hosts harnesses, bags & belts with interchangeable pieces that allow you to transform them for multiple functions.
Heavy Hardware introduces a range of custom fit belts inspired by the designers creative community. The lookbook was photographed by Gonzalez & self styled by the subjects as a statement that fashion should highlight the individuality already existing within its wearer, not create it. For this reason Heavy Hardware lets you assemble a custom piece by choosing from a horseshoe, square or round buckle. Further customise your belt by adding a built in d-ring detail & mix & match accessory.